Milwaukee is a city that lives and breathes sports, so it's no surprise that the opening of Fiserv Forum in August 2018 was met with overwhelming excitement. Built at a cost of $524 million, the arena quickly became a centerpiece of downtown Milwaukee and a proud home for both the Milwaukee Bucks and the Marquette Golden Eagles.
Fiserv Forum is far more than just a basketball arena. It's a state-of-the-art venue that regularly hosts major concerts, touring shows, family entertainment, and community events. Its design seamlessly combines modern architecture with fan-friendly features, creating a top-tier experience no matter what brings you through the doors. The arena has become a defining landmark in Milwaukee's evolving downtown landscape.
Event Capacities at Fiserv Forum
Understanding the capacity of Fiserv Forum helps you plan your visit and set expectations for the atmosphere. Here's what you can expect for different event types:
- Concerts: Up to 18,000 depending on stage layout and floor seating configuration
- Fiserv Forum Events and Milwaukee Bucks Tickets
Whether you're planning to catch the Bucks in action or attend a sold-out concert, securing tickets to Fiserv Forum events is straightforward. Ticket platforms like SeatGeek and the official Fiserv Forum website let you browse by date, price, and seat location so you can find the perfect fit for your budget and preferences. From courtside energy where you can feel every play to upper-level views that offer a full perspective of the action, there's a wide range of options to suit your plans. Prices vary significantly based on opponent, day of the week, and seat location, so it pays to compare options before purchasing.
A Modern Arena in a Classic Sports Town
What makes Fiserv Forum truly special is how it bridges Milwaukee's rich sports tradition with a forward-thinking venue built for the future. Located in the vibrant Deer District, the arena is surrounded by restaurants, bars, and public gathering spaces that make it the beating heart of the city's entertainment scene. The plaza outside comes alive on game days with fans gathering hours before tip-off, creating an electric atmosphere that extends well beyond the arena walls.
From pregame excitement to post-event celebrations, Fiserv Forum is the kind of place that keeps the city buzzing year-round. The arena played a pivotal role in Milwaukee's 2021 NBA Championship run, cementing its place in the city's sports history. Today, it continues to attract world-class entertainment while serving as a community gathering place for Milwaukeeans.
Fiserv Forum Address
1111 North Vel R. Phillips Avenue, Milwaukee, WI 53203
The arena is conveniently located in downtown Milwaukee, easily accessible from major highways and within walking distance of numerous hotels and restaurants.
Parking at the Fiserv Forum
Planning your parking in advance can save you time and money on event day. The Fiserv Forum has two main parking garages:
- Highland Avenue Structure
The arena strongly recommends purchasing parking in advance through their partnership with SpotHero. Pre-purchasing not only guarantees you a spot but often provides better rates than paying on arrival. Parking rates typically range from $10 to $30 depending on the event type, with Milwaukee Bucks games and major concerts commanding premium prices. Spots closer to the arena entrance naturally cost more than those a few blocks away.
Additional parking options are available in nearby surface lots and garages throughout downtown Milwaukee, though availability can be limited for high-demand events.
Tailgating at the Fiserv Forum
It's important to note that tailgating is not permitted in any of the Fiserv Forum parking garages or immediately surrounding areas. However, the Deer District offers numerous bars and restaurants where fans can gather before and after events, providing a built-in pre-game experience without the need for traditional tailgating.
Frequently Asked Questions