Rose Bowl Stadium parking ranges from $25-$80+ across official stadium lots and surrounding garages. UCLA Bruins game day parking passes can be prepaid online for the closest lots, with cheaper options available within walking distance of the venue. Find lot maps, ADA accessible parking, and rideshare drop-off details below.
Common questions
How much is parking at Rose Bowl Stadium?
Where can I find cheap parking near Rose Bowl Stadium?
Where do I park for a UCLA Bruins game at Rose Bowl Stadium?
How Much Is Parking at Rose Bowl Stadium?
Parking at Rose Bowl Stadium ranges from about $25 to $80+ depending on the event and whether you buy in advance.
For UCLA Bruins home games, general parking in the on-site lots runs approximately $38 in advance and around $44 on game day. The Parsons Shuttle Lot in Old Town Pasadena is a standout value, a 2026 UCLA season parking pass for the Parsons lot is priced at $105 for the full season, and single-game Parsons parking has historically been available for around $18 online. For the Rose Bowl Game and major concerts, expect on-site general parking to climb to $60 or more in advance and $70-$80 at the gate.
The Rose Bowl has transitioned to a cashless operation for parking and concessions. Plan to pay with a credit card, debit card, or a mobile payment option like Apple Pay or Google Pay. Pre-purchasing online is the safest approach, you scan a barcode on your phone at the entry lane and skip the line entirely.
Prices vary by event, so always check the official Rose Bowl Stadium website or a ticketing partner before your visit to confirm current rates.
Rose Bowl Stadium Parking Lots and Maps
Rose Bowl Stadium parking is spread across Lots B, D, F, H, and K, all located on and around the Brookside Golf Course, plus the off-site Parsons Shuttle Lot in Old Town Pasadena.
Lot H is the largest general parking area and is the primary lot for UCLA Bruins football. It sits on grass fairways of the Brookside Golf Course and is where most fans end up on game day. Lots 1-4, 6, and 8-10 are also grass-surface general lots. Lot D (Clubhouse Parking) is a mid-tier paved option closer to the stadium, accessible from Rosemont Avenue. Lot F is the Preferred/ADA paved lot located off Seco Street, it is closest to the gates and sells out earliest. Lot B is the shuttle drop-off and ADA lot adjacent to the gates. Lot K sits on the north side and is another general option, also accessible via Seco Street. Lot I in the north part of the complex provides free bus parking and bicycle parking. RV parking is available on West Drive on a single-game basis.
The off-site Parsons Shuttle Lot at 100 W. Walnut Street in Old Town Pasadena (enter off Fair Oaks Ave) is operated in partnership with UCLA and Foothill Transit. It connects to the stadium via a free continuous shuttle that drops fans at Lot B near the gates. The Parsons lot is the best option for fans who want to avoid the post-game traffic bottleneck at the Arroyo Seco.
Because the stadium sits in a residential valley with limited access roads, all lots fill quickly for sold-out games. Purchasing passes in advance is strongly recommended for any UCLA home game.
Preferred and Premium Parking at Rose Bowl Stadium
Lot F is the premier close-in parking option at Rose Bowl Stadium, it is paved, sits directly adjacent to the stadium, and serves as both the Preferred and ADA lot for most events.
For UCLA football, Preferred parking in Lot F is typically reserved for season ticket holders, donors through the Wooden Athletic Fund, and VIP pass holders. Wooden Athletic Fund donors at the Bruin Legends level ($15,000+) and above receive priority access to Lots G, F, A, D, K, I, and 6. At the Director’s Circle level ($30,000+) and higher, donors receive personalized Lot P assignments plus access to all premium lots.
For premium ticket holders attending games via Club, Loge, or Suite packages, VIP parking is included with those premium seating packages. On-site preferred parking for general events like concerts can run up to $75 at the gate.
RV parking is available on West Drive for a single game at $100 in advance and $150 on game day, and must be purchased directly from the Rose Bowl Stadium. All RVs must approach via Linda Vista Avenue and Seco Street. Season-long RV parking for the 2026 UCLA football season is priced at $535.
Free Parking Near Rose Bowl Stadium
Finding free parking within walking distance of the Rose Bowl for a major event is extremely difficult and generally not recommended.
The residential neighborhoods surrounding the Arroyo Seco, including Linda Vista and Prospect Park, are locked down with checkpoints on game days. You will not get through without a resident pass, and violators are aggressively towed and fined. Street parking for non-residents is essentially nonexistent on UCLA game days and major events.
The most reliable budget strategy is to park in a public parking garage in Old Town Pasadena, rates typically cap at $10-$15 for event days, and take the free Foothill Transit shuttle to the stadium. The shuttle drops you at Lot B near the gates and runs continuously. You can also park at a Metro A Line station that offers parking (such as Sierra Madre Villa), ride the train to Memorial Park Station, and connect to the free Rose Bowl shuttle from the Parsons lot. That combination can cost just a few dollars in transit fares and avoids the stadium parking fees entirely.
For the Rose Bowl Flea Market (held on the second Sunday of each month), general stadium parking is often free. Follow signs for General Parking and avoid the paid Preferred/VIP spots unless you need to be close to the entrance.
Can You Tailgate at Rose Bowl Stadium?
Yes, tailgating is permitted at Rose Bowl Stadium in the general parking lots, and the experience on the Brookside Golf Course is one of the most unique in college football.
Tailgating is allowed in all general lots, with the golf course lots (Lot H and surrounding grass lots) offering the best atmosphere. Lots open six hours before kickoff for UCLA home games, so fans can arrive early and spread out on the fairways. You can set up a small tent, maximum 10 feet by 10 feet, directly in front of or behind your vehicle, but you cannot block the driving lane. Propane grills are generally permitted. Glass bottles are discouraged, and open wood fires are prohibited. Alcohol is allowed in the lots, though it is not permitted after kickoff.
The Fan Zone is located in Lot H just outside Gates A and B for UCLA Bruins games. It serves as an official gathering hub with activities and a high-energy pregame atmosphere. Tailgating services that include tents, tables, food, and beverages can be arranged in advance for groups.
The main catch with golf course tailgating is the post-game exit. Cars are stack-parked in rows of five, meaning you are boxed in until the surrounding vehicles leave. Exiting the grass lots can take 90 minutes or more after a sold-out game. If leaving quickly matters to you, Lot F or the Parsons Shuttle Lot are significantly better options.
ADA and Handicap Parking at Rose Bowl Stadium
Accessible parking at Rose Bowl Stadium is located in Lots B, D, and F, the three closest paved lots to the stadium gates.
All ADA parking is first-come, first-served. Vehicles must display a valid state-issued handicap placard and registration upon entering. There is no advance reservation system for ADA spots specifically, so arriving early is essential, if the accessible spots are full when you arrive, you will be directed to general parking on the grass, which is uneven and difficult to navigate for wheelchair users.
For guests who are being dropped off rather than driving, a designated accessible drop-off zone is located near Lot I and Gate B. A dedicated ADA shuttle also runs from the Parsons lot in Old Town Pasadena to the stadium, providing accessible transport for fans who use the Park and Ride option. Pricing for ADA spots is the same as general parking for the equivalent lot.
Guests with disabilities may enter the stadium through any of the gates. Each entry gate includes an ADA lane for additional assistance and extended screening time. Accessible seating ticket holders may also exchange standard tickets for accessible seats on game day at the Customer Service Window outside Gate B or inside the stadium at Tunnel 28.
Uber and Lyft Drop-Off at Rose Bowl Stadium
Rideshare drop-off and pick-up at Rose Bowl Stadium is not permitted at the stadium gates, all Uber, Lyft, and taxi activity is directed to Holly Street between Fair Oaks Avenue and Raymond Avenue.
From the Holly Street drop-off zone, passengers can board the free Rose Bowl shuttle to reach the stadium, or walk to the venue. The designated rideshare zone connects directly to the Parsons Parking Lot shuttle stop, making the transition straightforward. The rideshare drop-off area is accessible off Fair Oaks Avenue in Old Town Pasadena.
Post-game rideshare is where things get complicated. Surge pricing after large events can be significant, and wait times can stretch to 60 minutes or more. The best strategy is to walk 20-30 minutes away from the stadium into a residential neighborhood or toward Old Town before requesting your ride. You will save money and time compared to summoning a car at the stadium perimeter. Agree on a post-game meeting point with your group before the game starts so everyone knows where to go.
Public Transit to Rose Bowl Stadium
The Metro A Line is the primary public transit option for reaching Rose Bowl Stadium, and it connects directly to the free Foothill Transit Rose Bowl shuttle.
Take the Metro A Line to Memorial Park Station in Pasadena. From the station, exit to Holly Street, turn right, and walk two blocks west to Fair Oaks Avenue. Cross Fair Oaks Avenue and the Foothill Transit shuttle will be on the left in Parsons Parking Lot B. Shuttles run every 5-7 minutes during events and provide a straight shot to the stadium gates. To avoid long lines at TAP card vending machines after the game, load round-trip fare onto your TAP card or the TAP app before you leave for the event.
Several Metro A Line stations along the route have their own parking lots, which lets you drive part of the way and ride the rest. Pasadena Transit Routes 51 and 52 also serve the Rose Bowl area from Memorial Park Station on weekdays. Foothill Transit Route 187 stops at Raymond and Walnut, where you can connect to the Rose Bowl shuttle as well.
Arrive at Memorial Park Station at least 90 minutes before kickoff to absorb any platform crowds and still catch a shuttle with comfortable time to spare. Transit is one of the easiest ways to bypass the notorious Arroyo Seco traffic bottleneck entirely.
Rose Bowl Stadium Parking Tips
Arriving early is the single most important move you can make for Rose Bowl parking, the stadium sits in a valley with a limited number of approach roads, creating massive traffic bottlenecks as kickoff approaches.
For UCLA home games, aim to arrive at least 3-4 hours before kickoff, since lots open six hours before game time. For the Rose Bowl Game in January, some fans park in the golf course lots starting as early as 4 AM. Buy your parking pass online in advance, day-of prices are higher, some lot tiers sell out, and cashless-only payment means no ATM runs. The Parsons Shuttle Lot is consistently the best value option for UCLA games: parking in Old Town runs $10-$18 and the shuttle to Lot B is free, beating the $38-$44 on-site stadium rate.
If you park in the golf course grass lots, pin your car’s location on your phone before you walk away, the lots look identical in the dark after the game. Consider choosing a south-facing lot for a slightly easier exit toward the I-210. Fans parked in the north lots can try exiting toward Seco Street to catch the I-210 West on-ramp, which is often less congested than the eastbound ramp. If you are using rideshare after the game, walk toward Old Town or up into the residential hills before calling your driver, you will wait far less and pay far less in surge charges.
Heading to a game? See our Rose Bowl bag policy for everything else you need to know before you go.
Frequently Asked Questions
How much does UCLA Bruins parking cost at the Rose Bowl in 2026?
General parking for UCLA home games runs approximately $38 in advance and around $44 on game day. The Parsons Shuttle Lot is cheaper, single-game parking there has been around $18 online, with a free shuttle to the stadium included.
Where is the parking lot for Rose Bowl Stadium?
On-site parking is spread across Lots B, D, F, H, and K on and around the Brookside Golf Course at 1001 Rose Bowl Drive, Pasadena, CA 91103. The off-site Parsons Shuttle Lot is located at 100 W. Walnut Street in Old Town Pasadena, with access off Fair Oaks Avenue.
Can you tailgate at the Rose Bowl for UCLA games?
Yes, tailgating is allowed in all general parking lots, with the Lot H grass area near Gates A and B being the most popular zone. Lots open six hours before kickoff, propane grills are permitted, and alcohol is allowed in the lots before kickoff.
Is there free parking near the Rose Bowl?
There is no accessible free street parking near the Rose Bowl on game days, surrounding neighborhoods are closed to non-residents and violators are towed. The best budget move is to park in an Old Town Pasadena garage for $10-$15 and take the free Foothill Transit shuttle to the stadium.
Where does Uber and Lyft drop off at the Rose Bowl?
Rideshare drop-off is on Holly Street between Fair Oaks Avenue and Raymond Avenue in Old Town Pasadena, direct drop-off at the stadium gates is not permitted. From Holly Street, take the free shuttle or walk to the stadium.
What lots have ADA parking at the Rose Bowl?
Accessible parking is available in Lots B, D, and F, the closest paved lots to the stadium. All ADA spots are first-come, first-served and require a valid state-issued handicap placard. An accessible drop-off zone is located near Lot I and Gate B.
How do I take public transit to the Rose Bowl for a UCLA game?
Take the Metro A Line to Memorial Park Station, then walk two blocks west to the Parsons Parking Lot on Fair Oaks Avenue and board the free Foothill Transit Rose Bowl shuttle. Shuttles run every 5-7 minutes and drop you directly at the stadium gates.
Do Rose Bowl parking lots accept cash?
No, the Rose Bowl has transitioned to a cashless parking operation. All official stadium lots require a credit card, debit card, or mobile payment like Apple Pay or Google Pay. Pre-purchasing a digital pass online is the fastest way to enter.
